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Sign into your accountReal Estate Websites: Build More Business with Secondary Websites
December 15 2020
Why build a stand-alone recruiting website?
Because they are effective and make you stand out from your biggest competitors. All major national franchises have separately focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any Realogy brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties, but instead leads to potential recruits for your business, is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website, but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.