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Agent | Broker Reset Filters to Default Back to List5 Habits You Can Stick to for a Consistent and Engaging Social Media Presence
February 18 2024
As a real estate pro in this modern, smartphone-centered day and age, you already know how crucial it is to have a solid online presence. But it's not enough to simply sign up for a social media business profile, post here and there, and kick up your feet. You must draw audiences in and let them know you're always available through your social media profile.
It's not another task to add to the pile; it's your real estate business's social media presence, an important pillar for your brand and your success.
Why You Need a Strong Social Media Presence
Social media is a unique beast: it's where impressions are made, influence is grown, and consumer opinions and actions are completely swayed. It's also a crucial piece of the real estate puzzle. After all, prospective clientele might be browsing your profile, so you want to ensure you're consistent and engaging. As we said, it's not just to check a box.
On social media, you're not just competing for space with other real estate agents, you're competing with countless other online users, influencers, famous figures, and business profiles. It's not to discourage you; the algorithms used by social media profiles will help ensure your content is seen by users who would think it's relevant.
5 Impactful Habits to Help You Form a Consistent and Engaging Social Media Presence
So, how exactly can you cut through the social media noise? Enter: being consistent and engaging. By posting and updating consistently, and engaging with interactions you receive, the algorithm will be more likely to push your content so the same audience — and similar ones — will see your posts and updates more often. In turn, your engagement increases, and your social media presence grows.
It's not as hard as it sounds, and we'll guide you with these five easy, impactful habits you can start using to accomplish just that.
1. Set a Reminder on Your Calendar
We're emphasizing easy, so start with a bite-sized first step. Go over to your work calendar and block out 15 to 30 minutes in the first half of the day and the second to engage on social media. Leave comments, like or react to posts, respond to messages — you get the idea.
Then, block out at least one hour per week you'll dedicate to creating content. Aim to create content that speaks to and resonates with your target audience, is educational, and makes people want to engage with what you post.
2. Create Content That Makes People Want to Engage
How can you make content that spurs action, inspires users, and gets engagement? One recommendation is to create content from a place of authenticity. By being authentic on social media, users will feel more like they can relate to you, and be more likely to engage with what you're posting.
Create polls or ask for questions on your Facebook posts or Instagram Story. Post a brief video on your opinion on the latest real estate trends, or your take on market shifts in your local area. Or, share your very own curated local guide to the best things in your ZIP code. Use hashtags to help these posts get found more easily, post these types of content consistently, and watch as engagement rolls in.
3. Use a Content Calendar and Use it Regularly
Consistency is key to cutting through social media noise. The more you post, and the more engagement you capture, the more likely the social media algorithms are to push your content to broader, but relevant, audiences. Download a content calendar template, fill it out, and stick to it.
Using a content calendar will help you keep your content ideas in one place so you know what to create, and will also help you stay on the straight and narrow of posting on a regular basis.
4. Leverage Your Daily Life for Content Creation Inspiration
If you're still scratching your head on what you can possibly create for social media content, or if you're ready and raring to fill up your shiny new content calendar, consider using your own daily life as a real estate pro to create content. Record your latest listing or open house with your smartphone, snap a quick shot of your latest clients in front of their new home, or consider recording a day in the life of a real estate agent.
These are just a few ideas to get you going, and we know you have a ton more. So use them!
5. Respond, React, Reshare
You've got content creation and posting down pat, so don't forget to actually engage. When people comment on your posts, respond to each one and give it a thumbs up. If you get a direct message, respond to it as promptly as you can — or even use it as an intro to take the conversation offline. Engage with similar real estate creators, in your niche or industry or even industry-adjacent pros, like loan officers or home construction builders.
Think of this like fostering your digital community, especially as it opens the door to even more engagement with your social media presence.
Ready, Set, Post!
To view the original article, visit the Inside Real Estate blog.