August 03 2012
Many of my RE Technology teammates are representing at Inman Real Estate Connect in San Francisco this week. Unfortunately, I am not among them. So that I don't feel like I'm missing out completely, I'm following the conference on social media and sharing it with you nice people. If you missed my coverage yesterday, you can read it here. Now let's get started with today's highlights from ICSF.
If you'd like to follow ICSF yourself, you can check them out here:
Some of my favorite Tweets for Thursday, August 2nd:
Alain Pinel Realtors @alainpinel : Quote: "Can we stop calling it social media? It's media! Why call them Internet consumers? They're consumers!" @MattBeall #ICSF
Matthew Shadbolt @Corcoran_Group : Nice advice at #ICSF from @LisaArcher "Any time you receive a compliment, ask for a referral, and build your lifelong book of business."
Jeffrey Kershner @jeff_kershner : 5 ideas to get the mobile experience right: 1. Play to your strengths. @1000wattbrian #icsf
Jeffrey Kershner @jeff_kershner : #2 Deliver the greatest good to the greatest number of users. Search should be simplistic. Forget the weirdos. @1000wattbrian #icsf
Jeffrey Kershner @jeff_kershner : #3 Care about the design: Think about the beauty of your application. Make the interface pleasing. @1000wattbrian #icsf
Jeffrey Kershner @jeff_kershner : #4 Kill friction. Don't make it hard to use your mobile app, ie remove passwords, usernames and barriers @1000wattbrian #icsf
Jeffrey Kershner @jeff_kershner : #5 know what you want: define the goal of the mobile app. Is it to generate calls, leads, showcase brand etc. @1000wattbrian #icsf
Cynthia Hoskins @Cynthia_Hoskins : "Pulling Your Listings from Aggregator Sites: Who Wins?" session at #ICSF. Now this conference is going to get good!
Bob (Robert) Watson ?@TopBrokerOC : Spencer just got his hand slapped by Errol. No FSBO's are on http://Realtor.com just MLS supplied listings. #zillow #realtor #ICSF
Bob (Robert) Watson ?@TopBrokerOC : FINALLY! @inmanbrad brings up the syndication "monetization" question. Isn't this the real issue here? #ICSF
Matthew Shadbolt ?@Corcoran_Group : Good advice from @spencerrascoff - the public doesn't care about the industry's syndication conversation #ICSF
REALTOR® Magazine ?@realtormag : Saul Klein asks (rhetorically?) @realtordotcom and @zillow execs if they would want their for-sale homes on each other's sites. #icsf
REALTOR® Magazine ?@realtormag : Spencer Rascoff of @zillow responds that, yes, he would like his for-sale home on @realtordotcom #icsf
Chris Smith ?@Chris_Smth : Breaking: @REALTORdotcom releases agent branded app for all agents. It's free. #icsf http://Realtor.com/collaborate
Jeffrey Kershner ?@jeff_kershner : Don't go into the native app world before you have a mobile optimized website because all phones have a browser. #ICSF
Janet White ?@iSocialJanet : Congrats to all the Inman Innovator Finalists! Updates are out! http://ow.ly/cHtZJ #ICSF
Teri Conrad ?@TeriConrad : You don't want to appear self serving on social - @staceyharmon #brandtrack #icsf
Sarah O'Bannon ?@sarahobannon : #ICSF - listings are boring, post more about your feelings, the home's story, and your experience when you walk in the door!
Lyndsey Douglas ?@LyndseyDouglas : 5/5 scores are often perceived as doctored. 4/5 star agents get more leads through agent sites. #icsf
Lisa Archer ?@LisaArcher : IDX stats 48,000,000 page views per week 5,000,000 coming from mobile safari browser 1,200,000 came from an iphone 3,800,000 from ipad #ICSF
David Marine ?@david_marine : Problem w/ agent reviews: unlike on Amazon agents can flood reviews w/ friends & family. is it really an honest review like on Amazon? #icsf
You can always expect a flurry of press releases during ICSF! Here are a few we published on RE Technology today.